Before you read about video marketing strategy, we suggest you read our earlier post on Why Businesses Need Video Content Marketing Now More Than ever

Video has been taking the crown for Content King in recent years so it’s absolutely crucial to learn and implement these video marketing strategies in order to ride the wave and drive those results.

Here are 5 video marketing strategies to make the most of those frames!

1) Do a Video Series

Creating a video is great for a business when it addresses a need for your audience, but sometimes a topic is too big to cover in one small, sharable, bite-sized video.

Creating a series not only provides you with more content to share, but it encourages more likes, followers and subscribers so that they can catch that next piece of content to be published. On top of this, creating a video marketing series is a great way to help transition and progress audiences through the sales funnel.

Cost an issue? Do it yourself!

It’s easier than ever to make a video yourself. In fact, the Youtuber revolution for the last decade has created a cheaper cost of entry for making quality videos. With cheaper 4k resolution cameras and microphones, it’s easy to get started. In fact, if you search on Amazon, you can find full green screen and light packages just over $100 so you can start making videos today.

But what about top content? Hire a crew, but shoot several videos in one day

Film crews are seen as expensive, but that’s not always the case! Typically, crews are hired by the day. You pay a day rate and then usually by the hour for the edit afterwards. Your biggest cost is going to be that day rate, depending on the level of the crew and production value of the video. But that’s just for hiring them for the day, that doesn’t necessarily mean it’s only for one video.

Taking a little extra time with the producer and plan out the day, you can hire a local or out of town crew, but remember, you can get more than one video out of it.

Ask us about our 12 month video plan. One or two days can provide you with quality and professionally produced video to share for your marketing efforts for an entire year. Really!

2) The first 10 seconds are CRUCIAL

This one is huge. Grabbing the attention of your audience in the first 10 seconds is key for videos. Even better if you can grab them in five!

Today’s average social media-ite scroll through their social media feed at warp speed. You need to catch them with something that just absolutely demands their attention. What that is, is up to you and your video producer, but the more engaging your content, the more connected with your brand they will be.

Being a Phoenix based video production company with over 20 years of experience, we’ve gotten pretty good at creative engagement. We simply love to help, so feel free to ask any questions you might have about this essential strategy.

BONUS Video Marketing Strategy: Sound is optional, so don’t count on it!

Typically, most social media platforms will automatically mute videos. This means your video marketing campaign cannot rely on sound cues or even dialog, especially in the first 10 seconds of your video.

But hey, that’s okay! It’s another video marketing strategy! Make sure to use those transcripts and have strong, eye-catching visuals along with titles and headers to visually drive your points home.

3) Video Marketing Strategy for Social Media

Every social media platform has its own culture and mindset. The content you share should support that. In fact, even the technology and interface between these platforms handle videos differently and should be considered before you even write the script.

Twitter

The mindset with twitter is quick and easy content. Do your videos showcase quick and easy information? In fact, not too long ago, Twitter videos uploaded directly to its platform are only allowed to be 140 seconds long. You can share longer videos by first embedding them via Vimeo and Youtube, but should you?

Most longer videos will be skimmed or skipped altogether, so shorter videos are still popular in Twitter. However, consider mentioning or even linking to longer videos or articles for more in-depth information for those wanting to learn more about the subject your sharing. It goes a long way to be a thought leader in your marketplace.

LinkedIn

While longer videos are more welcome, don’t get too carried away. Focusing on education and information, which generally take more time, will lead to more success with your video marketing on LinkedIn. Along with networking, LinkedIn is for professionals looking to build their skill set and learn. Your videos can and should reflect that.

Facebook

Emotionally driven content does well on Facebook. While the 10-second rule absolutely applies here, Facebook users are looking more for entertainment than education. Consider how your video content marketing strategy can leverage entertainment, humor or emotion to catch and keep the attention of your audience.

Youtube

With very few exceptions, you should be using Youtube with your video content marketing. Whether your focus is on entertainment or providing information, you should be uploading it all to Youtube. It is the second largest search engine on the internet, so why not leverage it?

Youtube strategy is worth a series all unto itself, but beyond keywords, you should be adding searchable transcripts to each video, curating content to the top searches relevant to your market.

Now a bigger question: Are you engaging with the community on Youtube? Don’t just post your videos to Youtube and forget about them, engage with audiences, answer questions and be a good neighbor. Consider video replies if it makes sense in your audience’s community. You’ll find that there is a big value add for your business if you treat Youtube just like any other social media platform and engage.

4) Video A/B Testing

A/B testing is very popular with landing pages on your website. However, did you know you can and should do the same with your videos? This video marketing strategy can give you a big advantage over your competitors because not many brands are using it!

Showing different versions of the same video, even across different demographic is extremely powerful. It affords you the ability to oversee which video leads to the most conversions, the most engagement and ultimately the most optimization to meet your overall campaign goals.

Video A/B testing can be used for demographic and location adjustments but also which duration of time works best. Do you get better click-through rates with quick, bite-sized videos? Or do you get better rates with a video that takes it’s time to comprehensively explain the topic?

A/B testing is a video marketing strategy that should be considered throughout the filmmaking process. Talk with your video producer about creating several takes based on the analysis of your demographics. Then you will have the option during the live campaign to focus on which versions of your videos create the most engagement from your audience and leads to the best outcome for your campaign.

5) Video SEO

There are a lot of video SEO tricks of the trade to consider: keywords, descriptions, titles, platforms, and even creating playlists on Youtube all attribute to your SEO strategy for your videos. I’ll mention one video marketing strategy that has been far overlooked by many brands.

Video Marketing Strategy: The Video Transcript

Few know that Google and other popular search engines crawl through transcript data within videos to help catalog and rank the relevance for its users. The latest results agree that in the world of video marketing competition, transcripts are proven to make the difference.

As with any good SEO, it only works well if you’re answering questions that are being searched for. Take your time to go through and understand what your audience is asking. The company that answers those questions will objectively meet their marketing goals.

In conclusion

It must be said, no matter how clever your video marketing strategies are, it will never be a value to your brand unless the content itself has meaning to your audience.

Being a Phoenix video production company, we know that quality content counts, but meaning counts more. Always ask yourself what your audience wants to hear and needs to hear before writing that script and calling “Action!”.